***I’m sure this will not be the last blog... sorry to disappoint ;)
Wow, what a rollercoaster ride the last six months have been, personally, socially and professionally. This semester has been jam packed with deadlines, assignments tests, personal issues and it is now coming to an end.
I have experienced so much within the semester and I have encountered many obstacles, at the time I thought it was the worst thing ever, full time study, working and living out of home has proven to be more of a challenge that what I bargained for. But now looking back I feel I have grown, and can walk away from Cert 4 PR knowing that I have learnt a lot.
Next semester I will be studying the Diploma in Event Management, and I feel confident that the skills I have gained from all my units’ time management, stakeholder knowledge, Media Relations, and more will help me in my further studies.
I was hard, but the knowledge I have gain is invaluable.
Sunday, June 19, 2011
Press Release to Print
The West Australian
30th May 2011
Elton John to play Sydney
After reading this article it is obvious what the article is about…. Elton John as booked his leg of the Australian tour. The article also states that the performance will be held at the Sydney Lyric Theatre, were you can see the star perform for a $255 ( PLUS).
However after my study’s this semester I think I know what is going on here! The article isn’t really about how John is playing a Sydney show, that is kind of a given when such a huge performer comes to play a tour in OZ.
It is my wild guess that this was a Press Release sent from the PR manager of the newly refurbished, 2000 seater, Lyric Theatre. The article pushes the sale of tickets that are pricey ( $255 +), the article also talks about the atmosphere of the improved Theatre.
The Article plugs the Theatre and the new facility more than a few time s throughout the article, creating a great free promotion before the big event.
30th May 2011
Elton John to play Sydney
After reading this article it is obvious what the article is about…. Elton John as booked his leg of the Australian tour. The article also states that the performance will be held at the Sydney Lyric Theatre, were you can see the star perform for a $255 ( PLUS).
However after my study’s this semester I think I know what is going on here! The article isn’t really about how John is playing a Sydney show, that is kind of a given when such a huge performer comes to play a tour in OZ.
It is my wild guess that this was a Press Release sent from the PR manager of the newly refurbished, 2000 seater, Lyric Theatre. The article pushes the sale of tickets that are pricey ( $255 +), the article also talks about the atmosphere of the improved Theatre.
The Article plugs the Theatre and the new facility more than a few time s throughout the article, creating a great free promotion before the big event.
My friend new Social Media....
Social media has taken the world by storm. There are so many forms of new sensation that is social media, and yes I too have been ‘sucked in’ to the online frenzy.
The more popular forms of social media include Facebook, Twitter, LinkIn, Myspace and blogs…. and again I have an account for each of these.
Since studying Public Relations I have learnt that social media is more than just a handy tool to stalk you friends (and a lot of the time total strangers). Social media can be used in organisations as a channel of communications to their target publics.
The follow are just some valid point that support the social media phenomenon within an organisation.
- It allows organisations to communicate a message directly to the target audience.
- There is a large each
- Cost effective $$$
- It has been proven effective in the past.
- User generated content means, there is two way communications and a relationship can be formed.
- Reach a Gen Y audience, who are other wise unreachable.
Social Media is a huge advance and has also become a challenge for many organisations. It is vital that Social Media is taken seriously, because if it’s used correctly it is a powerful tool.
Social Media is the future, the effectiveness is evident and it is here to stay. If I were you I would jump on the bandwagon and enjoy the ride.
The more popular forms of social media include Facebook, Twitter, LinkIn, Myspace and blogs…. and again I have an account for each of these.
Since studying Public Relations I have learnt that social media is more than just a handy tool to stalk you friends (and a lot of the time total strangers). Social media can be used in organisations as a channel of communications to their target publics.
The follow are just some valid point that support the social media phenomenon within an organisation.
- It allows organisations to communicate a message directly to the target audience.
- There is a large each
- Cost effective $$$
- It has been proven effective in the past.
- User generated content means, there is two way communications and a relationship can be formed.
- Reach a Gen Y audience, who are other wise unreachable.
Social Media is a huge advance and has also become a challenge for many organisations. It is vital that Social Media is taken seriously, because if it’s used correctly it is a powerful tool.
Social Media is the future, the effectiveness is evident and it is here to stay. If I were you I would jump on the bandwagon and enjoy the ride.
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