The West Australian
30th May 2011
Elton John to play Sydney
After reading this article it is obvious what the article is about…. Elton John as booked his leg of the Australian tour. The article also states that the performance will be held at the Sydney Lyric Theatre, were you can see the star perform for a $255 ( PLUS).
However after my study’s this semester I think I know what is going on here! The article isn’t really about how John is playing a Sydney show, that is kind of a given when such a huge performer comes to play a tour in OZ.
It is my wild guess that this was a Press Release sent from the PR manager of the newly refurbished, 2000 seater, Lyric Theatre. The article pushes the sale of tickets that are pricey ( $255 +), the article also talks about the atmosphere of the improved Theatre.
The Article plugs the Theatre and the new facility more than a few time s throughout the article, creating a great free promotion before the big event.
Aaaahhh, there you go - now you know why it's important for a press release to have a relevant hook...
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