Social media has taken the world by storm. There are so many forms of new sensation that is social media, and yes I too have been ‘sucked in’ to the online frenzy.
The more popular forms of social media include Facebook, Twitter, LinkIn, Myspace and blogs…. and again I have an account for each of these.
Since studying Public Relations I have learnt that social media is more than just a handy tool to stalk you friends (and a lot of the time total strangers). Social media can be used in organisations as a channel of communications to their target publics.
The follow are just some valid point that support the social media phenomenon within an organisation.
- It allows organisations to communicate a message directly to the target audience.
- There is a large each
- Cost effective $$$
- It has been proven effective in the past.
- User generated content means, there is two way communications and a relationship can be formed.
- Reach a Gen Y audience, who are other wise unreachable.
Social Media is a huge advance and has also become a challenge for many organisations. It is vital that Social Media is taken seriously, because if it’s used correctly it is a powerful tool.
Social Media is the future, the effectiveness is evident and it is here to stay. If I were you I would jump on the bandwagon and enjoy the ride.
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